Now Open!
Immersive technologies are now not only allowing us to access new modes of seeing, hearing, and sensing media, they are also paving the way to a new art form that has the potential to radically change the way we create media and connect with each other. The Immersion Studio embraces the burgeoning industry term “XR” to describe the entire spectrum of virtual reality (VR), augmented reality (AR), mixed reality (MR), cinematic reality (CR), and 360 video, and to make room for the next “reality." The “X” represents a question mark that asks us to imagine the future of human interaction in technologically-mediated environments.