Experience or design your own reality! The Immersion Studio embraces the burgeoning industry term XR to include:
- virtual reality (VR)
- augmented reality (AR)
- mixed reality (MR)
- cinematic reality (CR)
- 360 video
- whatever immersive technology comes next
Immersive technologies allow us to access new modes of seeing, hearing, and sensing media, and pave the way to new art forms that have the potential to radically change the way we create media and connect with each other.
The X represents a question mark that asks us to imagine the future of human interaction in technologically-mediated environments.